If you're a company with an established brand, you've likely already done this work but, if you haven't, there's no time like the present. 

A brand personality is what it sounds like, it is the intangible feeling, the emotion, the aura, of your brand. Think of Happy Days, remember the Fonz? He had the leather jacket, the hair, the "eeyyyy"... but he also had this indescribable thing too, this thing that made him the indelible Fonz that he was. You couldn't touch it, see it, or hear it, but it was there. He was the dependable rebel. 

If the Fonz were a brand, he'd be Harley Davidson. And, more helpful here, if Harley Davidson were a person, it would be the Fonz. You might not agree with that, but I think you get the point either way :) 

While your podcast has a lot of important and empirical attributes (microphones for example), in the next few sections we're going to talk about these intangibles... we're going to figure out what kind of man or woman your podcast would be if it were a human and not a podcast. 
1 min
Your Podcast's Personality
Podcast Brand Colors
Developing a Brand Language
Naming Your Podcast
Good Artwork & Name Example: Fantasy Footballers Podcast
34.2 KB
Bad Artwork & Name Example: Sleeperwire Podcast
20.7 KB
Creating Your Podcast Artwork and Logo
Artwork Example: Lipstick and Hustle
1.51 MB
Artwork Example: The Mental Architect
993 KB
Artwork Example: Cinemaholics
861 KB
Artwork Example: In Your Right Mind
1.88 MB
Creating a Sound Identity (Part I)
Wrapping up Branding and Identity